The brand name

THE SUN IS RISING, THE DAWN REVEALS ITS PALETTE OF COLOURS. Live your day to the fullest.

Coming up with a brand name is hard. Very hard.

It is a long process not for the research of the name.

We wanted a short name with a positive meaning, which is graphically beautiful and which can easily be applied to products.To succeed in our approach, we were helped by professionals in the sector and relatives.

Being a French native speaker, it seemed obvious to look in that direction.

AUBE imposed itself and got a lot of likes from the people we…

New beginnings…

A year ago, I was looking for a new challenge.

With twenty years’ experience behind me… the idea of creating my own brand began to germinate.

I was convinced that women were increasingly looking for a timeless, good-quality model that could be worn over several seasons. The first steps were taken! The machine has started…

Fortunately, I’m not alone in this adventure. Over the last few months, I’ve surrounded myself with talented people: web designers, photographers and supply chain experts. With this small, professional team, we have created the brand, the website and the products. Over the next…